Do not miss these important details and do not forget to start your resume professionally with clear address of the company and even, the name of the responsible person. The employer will understand that you have researched carefully about them and correct your resume before sending to them, and, you have gained a good score then!
The strength of your resume depends on your confidence, but confidence here does not mean arrogance. Your resume must absolutely avoid words and phrases that may make the readers think that you are too sharp and even deceitful. Use the resume and resume to make the readers understand that you are sensitive, professional, politely and well qualified.